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What is that you are really afraid of?

Marketing measurement matters more now than ever as new technologies make it easier to connect marketing activities to business outcomes. Despite all these advances and tools, it appears that many marketers are still not implementing effective measurement and reporting systems that can deliver useful information that can drive improved  performance. […]

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Negotiating with Monopolies

Negotiating with Monopolies When you negotiate with monopoly suppliers you must have a clear objective, clarity on the levers you have available and an understanding of the psychology of the supplier and your relationship with them. Here are some of the key behaviours you need to develop to make those […]

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